Key SEO Ranking Factors

Want to find the best website designing company in a region? Or want to find the best commercial centre/educational institute/showroom for a specific product or service? This and anything else; the first step anyone would do is to search on Google. That is why; all companies, business enterprises and other organisations use the assistance of companies providing SEO services. However, an experienced SEO agency in Coimbatore and other regions will know that it is not as simple as “push-of-a-button”. Discover the power of SEO ranking factors with our blog.

There are several factors SEO ranking factors that need to be considered to ensure a website or web presence gets the top-most ranking on leading search engines such as Google.  In this post, we give you an outline of the key SEO ranking factors which you have to watch out for, in 2023.

• Easy Access- Search engines such as Google must be able to easily access the website from the website’s URL.  For this, you will need a well-coded website builder, a robots.txt file that informs Google about where information on your site can be found and a sitemap that lists all your pages.

• Page Speed- This has always been one of the most crucial SEO ranking factors. Google announced a search-engine algorithm in 2018 which gives preference to websites with good loading speed. Also, special attention is given to websites that are mobile responsive and load fast even on mobile platforms.

• URL Optimization- A website’s URL must be short and rich in keywords. Focus must be given on the first 3 to 5 words in a URL structure. Accurate structuring of URL using the necessary specific will surely give a good page ranking in search engines such as Google.

• Content Optimization- Keywords; these are words or terms that the target audience particularly searches for. That is, consumers searching on Google and other search engines for specific products/services or information will use these words. Content on your website must include these keywords in a subtle manner. That is, content must be inclusive of all keywords and placed in the correct places.

• Domain Authority- This refers to the relevance of a website to a precise subject area or industry. Domain authority is a search engine ranking score. This score has a direct impact the website’s ranking by search engines.  Hence, the content, keywords and even theme of a website must be related to the industry/arena that it is trying to conquer. 

There are many other factors like these that we can ensure your website had. Purple Pro Media is a digital marketing company in Coimbatore, Tamil Nadu that specializes in SEO and online marketing. Reach out to us through phone, mail or direct visits for more.